Here Comes Four-cylinders
BMW is a brand defined by power, performance and luxury. BMW remains on the cutting edge of technology and focuses on lowering emissions, all while maintaining the comfort and class you come to expect from the Ultimate Driving Machine®. In this article, our BDC/E-Commerce Manager at this NJ BMW dealership recounts his first experience with the new 2012 BMW 528xi, equipped with a four-cylinder engine.
Article by: Art Youman, BMW of Bloomfield BDC/E-Commerce Manager
I couldn’t help but cringe when I heard a year ago that our beloved BMW 528, Z4 and 328 models were coming up with standard four-cylinder engines. And the six-cylinder wasn’t even going to be available - not unless you upgraded to a 3.5… What? I thought, “What am I going to tell my customers? Oh no! I will lose deals!”
Back in October a customer ask me to show him the new 2012 BMW 528xi. I hadn’t seen one yet, but I knew we had one in stock, so I took the key to the lot, started the car, put it in “drive” and took off. I picked my customer up and started off by showing him all the new and existing features, like the new start/stop system that saves on gas and reduces emissions by cutting idling time. Mid-way through the test drive, right before I turned the car over to my customer (I have to tell you, I was enjoying the way this 528xi felt) he asked me, “What do you think about the four-cylinder engine in this car?” Right then it hit me! I had been driving this car for a couple miles and it didn’t occur to me that the engine was a four-cylinder engine! I have to tell you, I was pretty impressed!
In a side by side comparison of a 2011 328i and a 2012 328i (this is what us BMW car buffs call E90 vs. F30) the 2012 328i actually took off faster than the six-cylinder 2011 328i. The savings in emissions and gas are outstanding. The car feels better, slicker and more comfortable. Those BMW engineers sure accomplished something out of this world with the new 2012 328i.
As a veteran salesperson, I remember my days with Honda in the early 90s when all I had in stock were four-cylinder engines. I endured the ridicule of our Pontiac counterparts next-door who were selling muscle cars and had only one four-cylinder model to offer. Those were days in which power was everything and gas consumption didn’t matter. I sold my Hondas based more on a history of reliability and cheap maintenance than horsepower. I still managed to sell a good amount of them, however. So, I have to make amends; I’m sorry for cringing about BMW’s four-cylinder engines. There’s only one thing I can tell you; Audi, Mercedes Benz… Watch out, here we come!
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